{"id":15146,"date":"2022-07-29T12:00:00","date_gmt":"2022-07-29T10:00:00","guid":{"rendered":"https:\/\/www.histoires-sans-fin.fr\/?p=15146"},"modified":"2022-05-11T16:24:44","modified_gmt":"2022-05-11T14:24:44","slug":"histoiredobjet-broc-ricard","status":"publish","type":"post","link":"https:\/\/www.histoires-sans-fin.fr\/en\/histoiredobjet-broc-ricard\/","title":{"rendered":"Histoire d’objets \u2013 Broc Ricard"},"content":{"rendered":"

Amoureux de brocante et d’objets vintage, d\u00e9couvrez chaque vendredi une courte histoire !<\/p>\n\n\n\n

Aujourd\u2019hui, nous allons vous raconter l’histoire des carafes brocs et autres cruches et produits d\u00e9riv\u00e9es de la marque Ricard.<\/p>\n\n\n\n

La marque Ricard est c\u00e9l\u00e8bre de par son pastis embl\u00e9matique de la ville de Marseille et plus g\u00e9n\u00e9ralement du Sud de la France. Symbole de la Provence, le pastis a une jolie couleur jaune et s’allonge d’eau et de gla\u00e7ons. C’est la boisson parfaite pour combattre le cagnard qui cogne fort en plein mois d’Ao\u00fbt.<\/p>\n\n\n\n

En revanche s’il y a bien un objet Ricard aussi connue que le Pastis, c’est bien l’embl\u00e9matique broc Ricard. Cette carafe couleur \u00ab\u00a0pain grill\u00e9\u00a0\u00bb f\u00fbt dessin\u00e9e par Paul Ricard lui-m\u00eame en 1935.<\/p>\n\n\n\n

Paul Ricard n’a alors que 26 ans et il a mis au point sa recette de pastis seulement 3 semaines auparavant. Pour Ricard, pour faire de bon pastis, tout r\u00e9side dans la quantit\u00e9 d’eau fra\u00eeche vers\u00e9e. L’eau est indissociable du pastis.<\/p>\n\n\n\n

Ancien \u00e9tudiant des beaux-arts, il imagine le broc en s’inspirant de la forme ronde du soleil de Provence et de la couleur jaune de son pastis.<\/p>\n\n\n\n

Cependant si il le broc devait \u00eatre jaune \u00e0 la base, une \u00ab\u00a0erreur de cuisson\u00a0\u00bb lui donne la couleur \u00ab\u00a0pain grill\u00e9\u00a0\u00bb\u00a0. <\/p>\n\n\n\n

Cela va \u00eatre sa marque de fabrique et Paul Ricard va finalement en raffoler.<\/p>\n\n\n\n

C’est comme \u00e7a que se commence la saga du broc Ricard qui d\u00e9barque alors sur les terrasses des bistrots pour ne plus jamais en partir.<\/p>\n\n\n\n

Ce broc, qui est \u00e0 la base un simple produit publicitaire, devient ultra populaire et est produit en 550 000 unit\u00e9s.<\/p>\n\n\n\n

Depuis, les lignes et les couleurs ont chang\u00e9s. <\/p>\n\n\n\n

Une gamme de produits d\u00e9riv\u00e9s enti\u00e8re est cr\u00e9er; du simple pichet en plastique jaunes aux belles carafes en verre cisel\u00e9.<\/p>\n\n\n\n

Aujourd’hui les produits Ricard font partie des incontournables des brocantes et chines.<\/p>\n\n\n\n

Cette histoire vous a plu ?<\/p>\n\n\n\n

N’h\u00e9sitez pas \u00e0 nous laisser un petit commentaire !;)<\/p>\n\n\n\n

Rendez-vous sur notre boutique en ligne pour d\u00e9couvrir notre jolie s\u00e9lection d’objets vintage et de seconde main pour chiner en ligne !<\/p>\n\n\n\n

\u2192 https:\/\/www.histoires-sans-fin.fr\/boutique\/<\/a><\/p>\n\n\n\n

\u2192https:\/\/www.histoires-sans-fin.fr\/?s=ricard&post_type=product<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Amoureux de brocante et d’objets vintage, d\u00e9couvrez chaque vendredi une courte histoire ! Aujourd\u2019hui, nous allons vous raconter l’histoire des carafes brocs et autres cruches et produits d\u00e9riv\u00e9es de la marque Ricard. La marque Ricard est c\u00e9l\u00e8bre de par son pastis embl\u00e9matique de la ville de Marseille et plus g\u00e9n\u00e9ralement du Sud de la France. Symbole […]<\/p>\n","protected":false},"author":3,"featured_media":7275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1734],"tags":[2191,2193,2194,2192,2190],"class_list":["post-15146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-carafe","tag-jaune","tag-plastique","tag-provence","tag-ricard"],"yoast_head":"\nHistoire d'objets \u2013 Broc Ricard - Ressourcerie Histoires Sans Fin<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'histoire des brocs cr\u00e9e par Paul Ricard, dans le but d'accompagner son pastis sous le soleil du Sud de la 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